Children customize their Fayvel® athletic shoes by attaching hook & loop fasteners-backed Frieze Tag™ embroidered patches. The patches/tags can also be traded and shared with friends.

10 sets/series of limited edition Frieze Tag™ embroidered patches will be initially offered. Each set contains 4 different patches, no bigger than 1” x 1”. Each embroidered patch is inspired by a child’s imagination, and then is hand drawn by our illustration team to bring the child’s dream to life!

The first 10 sets of limited edition Frieze Tags™ will be of the following themes:

  • Medieval
  • Superheroes
  • Under the Sea
  • Pirates
  • Space
  • Fairies
  • Music
  • Spooky
  • Cruisin’ (transportation)
  • Sports

We are looking for kids to create some of our upcoming Frieze Tags. We believe that these shoes are for kids and can be created BY kids. Draw your ideas and submit them to or upload them on Facebook, Twitter or Instagram with the hashtag #FriezeTag. Your submission could be picked to be featured on our social media or transformed into our newest Frieze Tag!